Budweisers Signature Glass
I just saw a commercial on tv... right now, all about Budweisers Signature Glass. I am actually kind of pissed about it, to be completely honest. I get mad enough about commercials as it is, but this commercial was all about how Budweiser made this glass that completely releases the flavor of their beer just by the perfect way it's designed.
I might be a little drunk at the moment. Again, to be completely honest, I am actually drinking Budweiser. But, I am so taken back by how much bull shit was in that ad. Seriously, c'mon!! There is no fucking way that they invented that glass. I have seen many like it, and not all are even beer glasses.
I can see it all going down right now. Everyone who is a beer lover, or even extremely drunk at the moment (me), running around telling all their friends about this new "fact" and they should all try it. It's classic word of mouth advertising. When you really think about it, there are only a couple of demographics that really fall into the word of mouth advertising campaign category. Drunk people (the story teller group) are very high on the list. But, also high on the list, are retards. Yes, that's right. There is a demographic listing for the mentally impaired.
SIDE NOTE - Thank god for spell check, haha.
Anyway, I am a true Budweiser lover. I don't think I would drink anything other than Budweiser. Unless I am feeling a tap beer at the bar, in which case I would go with Stella. But, this is not a basic rant from some Heineken jerk that doesn't know the difference from beer to beer. This is a complete disgust for having the beer you love, make a shitty commercial out of something I know is bullshit.
Fucking A, Budweiser. Don't resort to the same thing everyone else is doing. Be yourself. I swear to god if you ever play that commercial again, I will have to look into a different brand. I probably won't, but STILL. Don't make me feel ashamed for drinking what I'm drinking. I have a lot of respect for you as a brand, but don't make us all look like idiots by spreading this kind of crap. Why can't you just talk about the taste, or quality, or ANYTHING else. That should all sell your base customer way better than some crap story about how the glass you "invented" makes your crappy beer taste better.
In fact, that's another point all together. You are making people think your beer tastes like shit without the "special" glass. You're a billion dollar brand! Why didn't you pay someone who knows how to market instead of the no name hack fuck company that made that commercial? It just makes no sense to me.
Whatever. I can only assume it doesn't matter to you. You don't care about your brand. Why you wouldn't, I have no idea. But, it would seem that way. If you DO care, I would stop the placement of those ads, and never speak of it again. Go back to the horses, and the old cowboy spirit. That's what makes you... YOU! Unless you would rather be another Zima. I guess that's up to you...
Labels: Advertising, Booze, Budweiser, Rant

